Introduction to Business

Course Code:

Credit Hours:

Effective beginning:



Course Description:
This course is a survey course designed to acquaint the student with the terminology, organization, and function of the American business system. Topics covered include business in a global environment, starting and growing your business, management, marketing, managing technology and information, managing financial resources, business law and risk management.

Course Details




Required textbooks/ course materials:

Kelly & Williams, BUSN11 w/Mindtap, Cengage Learning.  Standalone Digital Access: Mindtap for BUSN 6 months.  ISBN: 9781337911252

Students may utilize Cengage Unlimited for access.


Assignment/course outline:

The following topics will be covered in this course at the discretion of the instructor:              

  • Economics: The Framework for Business      
  • The World Marketplace: Business without Borders      
  • Business Ethics and Social Responsibility: Doing Well by Doing Good
  • Business Communication: Creating and Delivering Messages that Matter   
  • Business Formation: Choosing the Form that Fits      
  • Small Business and Entrepreneurship: Economic Rocket Fuel             
  • Accounting: Decision Making by the Numbers
  • Finance: Acquiring and Using Funds to Maximize Value      
  • Financial Markets: Allocating Financial Resources             
  • Entrepreneurship Marketing: Building Profitable Customer Connections      
  • Product and Promotion: Creating and Communicating Value
  • Distribution and Pricing: Right Product, Right Person, Right Place, Right Price
  • Management, Motivation, and Leadership: Bringing Business to Life      
  • Human Resource Management: Building a Top-Quality Workforce             
  • Management Information, Technology, and Operations Management


Discipline-level learning outcomes:

Associates degree in Business Administration Learning Outcomes:  

B-1 Demonstrate knowledge of the principles, practices and supervisory responsibilities of management, and ethical and legal issues in a business environment.  

B-2 Apply general business workplace competencies, including employability skills and office computer skills.  

B-3 Understand business concepts, such as accounting, HR, marketing and organization.  

B-4 Communicate effectively in oral and written form, exhibit college level computation and problem-solving skills, and interact appropriately with people of other cultures or backgrounds.


Course-level learning outcomes:

Course-level student learning outcomesDiscipline-level learning outcomesAssessment methods

Synthesize the dynamic business environment of taking risks and making profits.  

Evaluate how economics affects businesses.  The creation and distribution of wealth will be discussed.

Critique competing in global markets.  

Validate pertinent steps with starting and operating a small business.  

Formulate pertinent considerations of management, leadership and employee empowerment. 

Select pertinent human resources functions: To include, motivating employees to produce quality goods and services.  

Support marketing practices: Such as, developing customer-oriented marketing plans and implementing them.

B-3, B-4

B-3, B-4

B-3, B-4

B-3, B-4

B-3, B-4

B-3, B-4

B-3, B-4

Tests, Quizzes, Homework



Means of accomplishing learning outcomes:

  • Attend and participate in class regularly.
  • Read all assigned material before class.
  • Study in-class notes and online (Canvas) materials.
  • Complete assigned projects in a timely manner to enable reflections and revisions on the final product.
  • Participate in discussions.
  • Demonstrate your mastery of the required skills on quizzes, exams, etc.
  • Complete all assignments with promptness and accuracy.
  • All written documents as well as online assignments must be completed using correct grammar, spelling, and structure.

The grading breakdown is subject to change at the discretion of the instructor.

  • Quizzes, up to 40%
  • Test (includes midterm and final), up to 60%
  • Assignments, Projects and/or Labs, up to 40%
  • Participation, up to 20%

Please see your first day handout for individual instructor grading schemes.

Academic Honesty: Do not attempt to get assistance on exams from any other individual; or to complete assignments or gain answers for quiz questions or assignments dishonestly. Please refer to the Chipola College Catalog and the Chipola College Student Handbook for information on the Academic Honor Code and the Academic Honor Code – Consequences. Academic dishonesty includes but is not limited to plagiarism, cheating, and misrepresentation on assignments, quizzes and/or exams.


College-wide policies and resources

For more specific information on Chipola's college-wide academic policies and resources available to students, visit the link below.