Course Code: GEB2214
Credit Hours: 3
Effective beginning: Spring 2021
Course Description:This course develops effective oral and written communications skills in a business environment. It includes written correspondence, interviewing, public relations and business presentations.
Required textbooks/ course materials:
Essentials of Business Communication w/PAC, (10th Edition), 2016, Loewy, Cengage, ISBN: 9781305699742
The following topics will be covered in this course at the discretion of the instructor:
- Establishing a Framework for Business Communications
- Focusing on Interpersonal & Group Communication
- Planning Spoken & Written Messages
- Preparing Written Messages
- Communicating Electronically
- Delivering Good- & Neutral-News Messages
- Delivering Bad-News Messages
- Delivering Persuasive Messages
- Understanding the Report Process & Research Methods
- Managing Data & Using Graphics
- Organizing & Preparing Reports & Proposals
- Designing & Delivering Business Presentations
- Preparing Resumes & Application Messages
- Interviewing for a Job & Preparing Employment Messages
Discipline-level learning outcomes:
Associates degree in Business Administration Learning Outcomes:
B-1 Demonstrate knowledge of the principles, practices and supervisory responsibilities of management, and ethical and legal issues in a business environment.
B-2 Apply general business workplace competencies, including employability skills and office computer skills.
B-3 Understand business concepts, such as accounting, HR, marketing and organization.
B-4 Communicate effectively in oral and written form, exhibit college level computation and problem-solving skills, and interact appropriately with people of other cultures or backgrounds.
|Course-level student learning outcomes||Discipline-level learning outcomes||Assessment methods|
Support an awareness of the global environment in which corporations conduct business.
Develop the ability to write routine memos, e-mails, and letters using clear business English and to effectively proofread correspondence written by others.
Appraise the use of a positive tone when writing business letters, and emphasize benefits to the recipient.
Formulate an ability to effectively write memos and letters dealing with negative messages, persuasive messages, and special messages (congratulatory notes, sympathy notes, and letters of recommendation).
Propose how to communicate effectively in person, on the telephone, and at meetings.
Validate skills in making effective oral presentations.
Summarize steps for conducting online research.
Develop skills in the job application process, including preparation of a resume, letter of application, and job interview.
|Tests, Quizzes, Homework|
Attend and participate in class regularly.
Read all assigned material before class.
Study in-class notes and online (Canvas) materials.
Participate in discussions.
Demonstrate your mastery of the required skills on quizzes, exams, etc.
Complete all assignments with promptness and accuracy.
All written documents as well as online assignments must be completed using correct grammar, spelling, and structure.
The grading breakdown is subject to change at the discretion of the instructor.
Test (which includes Midterm and Final)
Assignments, Projects and/or Labs
up to 40%
up to 60%
up to 40%
up to 20%
College-wide policies and resources
For more specific information on Chipola's college-wide academic policies and resources available to students, visit the link below.