GEB4213

Advanced Business Communications

Course Code:
GEB4213

Credit Hours:
3

Effective beginning:
Spring 2021

 

 

Course Description:
This course emphasizes the basics of business writing while reviewing the various kinds of written business correspondence. Students are expected to integrate business decision making and analytical thinking skills into the content. Students must be able to determine solutions to problem-based exercises.

Course Details

Prerequisites:

Must be taken graduating semester or permission of Dean

Instructors:

TBD

 

Required textbooks/ course materials:

Essentials of Business Communication, 11TH ED., 2019, Loewy, Cengage, ISBN: 9781337386494

 

Assignment/course outline:

The following topics will be covered in this course at the discretion of the instructor:

  • Maintaining a Framework for Business Communications       
  • Building on Interpersonal & Group Communication       
  • Planning Spoken & Written Messages       
  • Preparing Written Messages       
  • Communicating Electronically   
  • Delivering Good- & Neutral-News Messages       
  • Delivering Bad-News Messages       
  • Delivering Persuasive Messages       
  • Understanding the Report Process & Research Methods       
  • Managing Data & Using Graphics       
  • Organizing & Preparing Reports & Proposals       
  • Designing & Delivering Business Presentations       
  • Preparing Resumes & Application Messages       
  • Interviewing for a Job & Preparing Employment Messages

 

Discipline-level learning outcomes:

Bachelor of Science in Business Administration degree Learning Outcomes:  

BA-1 Exhibit knowledge of accounting, finance, management, legal, operations and marketing.   

BA-2 Identify MIS, economics, technology, statistical data and decision support tools for making effective business decisions.

BA-3 Recognize the impact of today’s global economy, diversity and cultures on businesses. 

BA-4 Comprehend how effective leadership, teamwork and ethics relate to best business practices.  

BA-5 Use effective oral and written communication skills, including effective research techniques.

 

Course-level learning outcomes:

Course-level student learning outcomesDiscipline-level learning outcomesAssessment methods
  1. Explain the global environment in which corporations conduct business.   
  2. Construct routine memos, e-mails, and letters using clear business English and to effectively proofread correspondence written by others.
  3. Appraise the use of a positive tone when writing business letters, and emphasize benefits to the recipient.
  4. Formulate effective memos and letters dealing with negative messages, persuasive messages, and special messages (congratulatory notes, sympathy notes, and letters of recommendation).   
  5. Propose how to communicate effectively in person, on the telephone, and at meetings.   
  6. Validate skills in making effective oral presentations.
  7. Summarize steps for conducting online research.   
  8. Demonstrate the job application process, including preparation of a resume, letter of application, and job interview.

BA-1 - BA-5

BA-1 - BA-5

BA-1 - BA-5

BA-1 - BA-5

BA-1 - BA-5

BA-1 - BA-5

BA-1 - BA-5

BA-1 - BA-5

 Tests, Quizzes, Homework

 

Means of accomplishing learning outcomes:

  • Attend and participate in class regularly.
  • Read all assigned material before class.
  • Study in-class notes and online (Canvas) materials.
  • Complete assigned projects in a timely manner to enable reflections and revisions on the final product.
  • Participate in discussions.
  • Demonstrate your mastery of the required skills on quizzes, exams, etc.
  • Complete all assignments with promptness and accuracy.
  • All written documents as well as online assignments must be completed using correct grammar, spelling, and structure.

The grading breakdown is subject to change at the discretion of the instructor:

Quizzes, up to 40%

Test (midterm and final), up to 60%

Assignments, Projects and/or Labs, up to 40%

Participation, up to 20%

Please see your first day handout for individual instructor grading schemes.

 

 

College-wide policies and resources

For more specific information on Chipola's college-wide academic policies and resources available to students, visit the link below.