GEB4213

Advanced Business Communications

Course Code:
GEB4213

Credit Hours:
3

Effective beginning:
2022-23

Sections:
700

 

Course Description:
This course emphasizes the basics of business writing while reviewing the various kinds of written business correspondence. Students are expected to integrate business decision making and analytical thinking skills into the content. Students must be able to determine solutions to problem-based exercises.

 

Course Details

Prerequisites:

Must be taken graduating semester or permission of Dean

 

Instructors:

Dr. Thomas Schaefer
schaefert@chipola.edu

 

Required textbooks/ course materials:

Essentials of Business Communication, 11TH ED., 2019, Loewy, Cengage, ISBN: 9781337386494

 

Assignment/course outline:

See first-day handout.

 

Discipline-level learning outcomes:

Bachelor of Science in Business Administration degree Learning Outcomes:  

BA-1 Exhibit knowledge of accounting, finance, management, legal, operations and marketing.   

BA-2 Identify MIS, economics, technology, statistical data and decision support tools for making effective business decisions.

BA-3 Recognize the impact of today‚Äôs global economy, diversity and cultures on businesses. 

BA-4 Comprehend how effective leadership, teamwork and ethics relate to best business practices.  

BA-5 Use effective oral and written communication skills, including effective research techniques.

 

Course-level learning outcomes:

Course-level student learning outcomesDiscipline-level learning outcomesAssessment methods
  1. Explain the global environment in which corporations conduct business.   
  2. Construct routine memos, e-mails, and letters using clear business English and to effectively proofread correspondence written by others.
  3. Appraise the use of a positive tone when writing business letters, and emphasize benefits to the recipient.
  4. Formulate effective memos and letters dealing with negative messages, persuasive messages, and special messages (congratulatory notes, sympathy notes, and letters of recommendation).   
  5. Propose how to communicate effectively in person, on the telephone, and at meetings.   
  6. Validate skills in making effective oral presentations.
  7. Summarize steps for conducting online research.   
  8. Demonstrate the job application process, including preparation of a resume, letter of application, and job interview.

BA-1 - BA-5

BA-1 - BA-5

BA-1 - BA-5

BA-1 - BA-5

BA-1 - BA-5

BA-1 - BA-5

BA-1 - BA-5

BA-1 - BA-5

Tests, Quizzes, Homework

 

Means of accomplishing learning outcomes:

In-Person

The instructor will:

  • Lecture and lead class discussions.
  • Assign readings from textbooks and/or other sources to supplement lectures.
  • Provide supplemental materials that align with the material presented in the textbook as appropriate.
  • Design assignments, quizzes, discussions, etc., to help students engage with the course material.
  • Use other teaching strategies to assist students in examining and understanding course materials as needed.
  • Provide timely feedback on assignments.
  • Hold weekly office hours to address questions and student needs outside of class time.

The students will:

  • Attend class regularly and be attentive to lectures.
  • Engage with class discussion.
  • Participate in student discussion groups.
  • Read assigned readings.
  • Complete assignments, quizzes, discussion boards, etc., as assigned by the instructor.

Online

The instructor will:

  • Lead class discussions.
  • Assign textbook and/or other readings.
  • Provide supplemental materials that align with the material presented in the textbook as appropriate.
  • Design assignments, quizzes, discussions, etc., to help students engage with the course material.
  • Use other teaching strategies to assist students in examining and understanding course materials as needed.
  • Provide timely feedback on assignments.
  • Hold weekly virtual office hours to address questions and student needs.

The students will:

  • Engage with the course regularly.
  • Engage with class discussions.
  • Participate in student discussion groups.
  • Read assigned readings.
  • Complete assignments, quizzes, discussion boards, etc. as assigned by instructor.

 

 

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