Social Media Innovation

Course Code:

Credit Hours:

Effective beginning:
Spring 2021



Course Description:
Students learn how social media works, why social media matters to business, and how to use it successfully. They gain understanding of multiple forms of centralized/decentralized and hybrid business models supported by social media information technology. They develop the ability to identify and articulate the business value of social media. They obtain the skills to administer and create compelling web content to grow the business.

Course Details




Required textbooks/ course materials:

No textbook required


Assignment/course outline:

The following topics will be covered in this course at the discretion of the instructor:

  • Establish a Framework for Social Media Communications       
  • Focusing on Interpersonal & Group Communication       
  • Planning Short and Extended Social Media Updates       
  • Preparing Written Messages       
  • Communicating Electronically   
  • Delivering Good- & Neutral-News Messages       
  • Delivering Bad-News Messages       
  • Delivering Persuasive Messages       
  • Understanding the Report Process & Research Methods       
  • Managing Data, Using Graphics, & Videos       
  • Organizing & Preparing Reports & Proposals       
  • Designing & Delivering Social Media Presentations


Discipline-level learning outcomes:

Associates degree in Business Administration Learning Outcomes:  

B-1 Demonstrate knowledge of the principles, practices and supervisory responsibilities of management, and ethical and legal issues in a business environment.  

B-2 Apply general business workplace competencies, including employability skills and office computer skills.  

B-3 Understand business concepts, such as accounting, HR, marketing and organization.  

B-4 Communicate effectively in oral and written form, exhibit college level computation and problem-solving skills, and interact appropriately with people of other cultures or backgrounds.


Course-level learning outcomes:

Course-level student learning outcomesDiscipline-level learning outcomesAssessment methods
  1. Explain the importance of social media technologies.
  2. Apply routine updates to social media and websites.
  3. Appraise the use of a positive tone when highlighting social media information, and emphasize benefits to the recipient.
  4. Formulate effective digital graphics, art, and videos.
  5. Propose how to communicate effectively via email, blogs, social media advertising, and via short communications via updates.
  6. Validate skills in making effective presentations of business concepts via social media updates.
  7. Summarize steps for conducting online research.
  8. Demonstrate social media skills to reach a targeted audience.

B-3, B-4

B-3, B-4

B-3, B-4

B-3, B-4

B-3, B-4


B-3, B-4

B-3, B-4

B-3, B-4

Tests, Quizzes, Homework



Means of accomplishing learning outcomes:

  • Attend and participate in class regularly.
  • Read all assigned material before class.
  • Study in-class notes and online (Canvas) materials.
  • Complete assigned projects in a timely manner to enable reflections and revisions on the final product.
  • Participate in discussions.
  • Demonstrate your mastery of the required skills on quizzes, exams, etc.
  • Complete all assignments with promptness and accuracy.
  • All written documents as well as online assignments must be completed using correct grammar, spelling, and structure.

The grading breakdown is subject to change at the discretion of the instructor:


up to 40%

Test (which includes Midterm and Final) 

up to 60%

Assignments, Projects and/or Labs      

up to 40%


up to 20%

Please see your first day handout for individual instructor grading schemes.



College-wide policies and resources

For more specific information on Chipola's college-wide academic policies and resources available to students, visit the link below.