ISM2060

Social Media Innovation

Course Code:
ISM2060

Credit Hours:
3

Effective beginning:
2022-23

Sections:
000

 

Course Description:
Students learn how social media works, why social media matters to business, and how to use it successfully. They gain understanding of multiple forms of centralized/decentralized and hybrid business models supported by social media information technology. They develop the ability to identify and articulate the business value of social media. They obtain the skills to administer and create compelling web content to grow the business.

 

Course Details

Instructors:

TBD

 

Required textbooks/ course materials:

No textbook or course materials are required to purchase for this course.

ZTC

 

Assignment/course outline:

See first-day handout.

 

Discipline-level learning outcomes:

Associates degree in Business Administration Learning Outcomes:  

B-1 Demonstrate knowledge of the principles, practices and supervisory responsibilities of management, and ethical and legal issues in a business environment.  

B-2 Apply general business workplace competencies, including employability skills and office computer skills.  

B-3 Understand business concepts, such as accounting, HR, marketing and organization.  

B-4 Communicate effectively in oral and written form, exhibit college level computation and problem-solving skills, and interact appropriately with people of other cultures or backgrounds.

 

Course-level learning outcomes:

Course-level student learning outcomesDiscipline-level learning outcomesAssessment methods
  1. Explain the importance of social media technologies.
  2. Apply routine updates to social media and websites.
  3. Appraise the use of a positive tone when highlighting social media information, and emphasize benefits to the recipient.
  4. Formulate effective digital graphics, art, and videos.
  5. Propose how to communicate effectively via email, blogs, social media advertising, and via short communications via updates.
  6. Validate skills in making effective presentations of business concepts via social media updates.
  7. Summarize steps for conducting online research.
  8. Demonstrate social media skills to reach a targeted audience.

B-3, B-4

B-3, B-4

B-3, B-4

B-3, B-4

B-3, B-4

B-3, B-4

B-3, B-4

B-3, B-4

 Tests, Quizzes, Homework

 

 

Means of accomplishing learning outcomes:

In-Person

The instructor will:

  • Lecture and lead class discussions.
  • Assign readings from textbooks and/or other sources to supplement lectures.
  • Provide supplemental materials that align with the material presented in the textbook as appropriate.
  • Design assignments, quizzes, discussions, etc., to help students engage with the course material.
  • Use other teaching strategies to assist students in examining and understanding course materials as needed.
  • Provide timely feedback on assignments.
  • Hold weekly office hours to address questions and student needs outside of class time.

The students will:

  • Attend class regularly and be attentive to lectures.
  • Engage with class discussion.
  • Participate in student discussion groups.
  • Read assigned readings.
  • Complete assignments, quizzes, discussion boards, etc., as assigned by the instructor.

Online

The instructor will:

  • Lead class discussions.
  • Assign textbook and/or other readings.
  • Provide supplemental materials that align with the material presented in the textbook as appropriate.
  • Design assignments, quizzes, discussions, etc., to help students engage with the course material.
  • Use other teaching strategies to assist students in examining and understanding course materials as needed.
  • Provide timely feedback on assignments.
  • Hold weekly virtual office hours to address questions and student needs.

The students will:

  • Engage with the course regularly.
  • Engage with class discussions.
  • Participate in student discussion groups.
  • Read assigned readings.
  • Complete assignments, quizzes, discussion boards, etc. as assigned by instructor.

 

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College-wide policies and resources

For more specific information on Chipola's college-wide academic policies and resources available to students, visit the link below.

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