MAN4162

Customer Relations for Managers

Course Code:
MAN4162

Credit Hours:
3

Effective beginning:
2022-23

Sections:
001

 

Course Description:
This course examines relationship building for all customers of an organization. The impact of culture and diversity on business relationships, successful negotiation strategies, and promotion of the organization through media relations are discussed. The ideas and practices this course focuses on include: understanding and identifying customer’s wants and needs, customer orientation, product or service differentiation and value-creating processes to attract, satisfy and retain customers through relationship management.

 

Course Details

Instructors:

TBD

 

Required textbooks/ course materials:

Babin & Harris, CB (9th Edition), Cengage Learning, ISBN: 9780357518250.

 

Assignment/course outline:

See first-day handout.

 

Discipline-level learning outcomes:

Bachelor of Science in Business Administration degree Learning Outcomes:  

BA-1 Exhibit knowledge of accounting, finance, management, legal, operations and marketing.   

BA-2 Identify MIS, economics, technology, statistical data and decision support tools for making effective business decisions.

BA-3 Recognize the impact of today’s global economy, diversity and cultures on businesses. 

BA-4 Comprehend how effective leadership, teamwork and ethics relate to best business practices.  

BA-5 Use effective oral and written communication skills, including effective research techniques.

 

Course-level learning outcomes:

Course-level student learning outcomesDiscipline-level learning outcomesAssessment methods

Evaluate internal, external, and interface customers of business organizations.

Synthesize how the components of customer value in quality, service, pricing and image) interact as the building blocks for customer satisfaction.  3. Appraise the ability to use strategies successfully.

Formulate the skills needed for building relationships for all customers of an organization.

Appraise the successful promotion of an organization though media relations.

Synthesize written and oral communications skills.

Integrate concepts from other BSBA courses.

BA-1, BA-2, BA-3, BA-4, BA-5

BA-1, BA-2, BA-3, BA-4, BA-5

BA-1, BA-2, BA-3, BA-4, BA-5

BA-1, BA-2, BA-3, BA-4, BA-5

BA-1, BA-2, BA-3, BA-4, BA-5

BA-1, BA-2, BA-3, BA-4, BA-5

Tests, Quizzes, Homework

 

 

Means of accomplishing learning outcomes:

In-Person

The instructor will:

  • Lecture and lead class discussions.
  • Assign readings from textbooks and/or other sources to supplement lectures.
  • Provide supplemental materials that align with the material presented in the textbook as appropriate.
  • Design assignments, quizzes, discussions, etc., to help students engage with the course material.
  • Use other teaching strategies to assist students in examining and understanding course materials as needed.
  • Provide timely feedback on assignments.
  • Hold weekly office hours to address questions and student needs outside of class time.

The students will:

  • Attend class regularly and be attentive to lectures.
  • Engage with class discussion.
  • Participate in student discussion groups.
  • Read assigned readings.
  • Complete assignments, quizzes, discussion boards, etc., as assigned by the instructor.

Online

The instructor will:

  • Lead class discussions.
  • Assign textbook and/or other readings.
  • Provide supplemental materials that align with the material presented in the textbook as appropriate.
  • Design assignments, quizzes, discussions, etc., to help students engage with the course material.
  • Use other teaching strategies to assist students in examining and understanding course materials as needed.
  • Provide timely feedback on assignments.
  • Hold weekly virtual office hours to address questions and student needs.

The students will:

  • Engage with the course regularly.
  • Engage with class discussions.
  • Participate in student discussion groups.
  • Read assigned readings.
  • Complete assignments, quizzes, discussion boards, etc. as assigned by instructor.

 

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College-wide policies and resources

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