MAN4720

Strategic Management

Course Code: MAN4720

Credit Hours: 3

Effective beginning: Spring 2021

 

Course Description:
This course is designed to integrate prior business courses through study and discussion of real organizational situations, including ethical and global issues, the influence of the external environment and the effect of demographic diversity on organizations.

Course Details

Prerequisites:

ACG 3101 or ACG 3341, FIN 3400, MAN 3025, and MAR 3023

Instructors:

TBD

 

Required textbooks/ course materials:

No textbooks required

 

Assignment/course outline:

The following topics will be covered in this course at the discretion of the instructor:              

  • Strategy, Business Models, and Competitive Advantage     
  • Charting a Company’s Direction: Vision and Mission, Objectives, and Strategy
  • Evaluating a Company’s External Environment     
  • Evaluating a Company’s Resources, Capabilities, and Competitiveness    
  • The Five Generic Competitive Strategies     
  • Strengthening a Company’s Competitive Position
  • Strategic Moves, and Scope of Operations     
  • Strategies for Competing in International Markets     
  • Corporate Strategy
  • Diversification and the Multi-business Company     
  • Ethics, Corporate Social Responsibility, Environmental Sustainability
  • Superior Strategy Execution – Another Path to Competitive Advantage

 

Discipline-level learning outcomes:

Bachelor of Science in Business Administration degree Learning Outcomes:  

BA-1 Exhibit knowledge of accounting, finance, management, legal, operations and marketing.   

BA-2 Identify MIS, economics, technology, statistical data and decision support tools for making effective business decisions.

BA-3 Recognize the impact of today’s global economy, diversity and cultures on businesses. 

BA-4 Comprehend how effective leadership, teamwork and ethics relate to best business practices.  

BA-5 Use effective oral and written communication skills, including effective research techniques.

 

Course-level student learning outcomesDiscipline-level learning outcomesAssessment methods

Synthesize the need for a sound business strategy to successfully manage the business and compete in the industry.

Formulate the leadership skills management must exhibit to drive strategy execution forward.

Support the command of the basic concepts and analytical tools used to diagnose a company's industry and competitive conditions.  

Evaluate whether and when to utilize offensive or defensive moves to enhance market position.

Formulate the primary reasons for choosing to compete in international markets.  

Propose how to balance the economic responsibility to shareholders with social responsibility, citizenship, and sustainability.

 

BA-1, BA-2, BA-3, BA-4, BA-5

BA-1, BA-2, BA-3, BA-4, BA-5

BA-1, BA-2, BA-3, BA-4, BA-5

BA-1, BA-2, BA-3, BA-4, BA-5

BA-1, BA-2, BA-3, BA-4, BA-5

BA-1, BA-2, BA-3, BA-4, BA-5

 

 

Tests, Quizzes, Homework

 

 

  • Attend and participate in class regularly.
  • Read all assigned material before class.
  • Study in-class notes and online (Canvas) materials.
  • Complete assigned projects in a timely manner to enable reflections and revisions on the final product.
  • Participate in discussions.
  • Demonstrate your mastery of the required skills on quizzes, exams, etc.
  • Complete all assignments with promptness and accuracy.
  • All written documents as well as online assignments must be completed using correct grammar, spelling, and structure.

The grading breakdown is subject to change at the discretion of the instructor.

Quizzes                                                            

up to 40%

Test (which includes Midterm and Final) 

up to 60%

Assignments, Projects and/or Labs      

up to 40%

Participation                                         

up to 20%

College-wide policies and resources

For more specific information on Chipola's college-wide academic policies and resources available to students, visit the link below.