Survey of Mass Communication

Course Code:

Credit Hours:

Effective beginning:



Course Description:
A survey of the technology, methods, and functions of mass communications media: newspapers, magazines, books, radio, television, and film—with emphasis on evaluation of the impact of mass media on society.


Course Details




Required textbooks/ course materials:

Richard Campbell, Bettina Fabos, Christopher R. Martin.  Media & Culture (Loose Leaf version) 2014, 9th edition, Bedford/St. Martin’s Press.  ISBN: 9781457634598


Assignment/course outline:

See your Instructor First Day Handout for individual instructor assignment schedule.


Discipline-level learning outcomes:

The purpose of a social and behavioral science component in the core curriculum is to increase students’ knowledge of how social and behavioral scientists discover, describe, and explain the behaviors and interactions among individuals, groups, institutions, and events and ideas.  Such knowledge will better equip students to understand themselves and the roles they play in addressing the issues facing humanity.

SS-1  Identify theories and research that behavioral scientists use to explain or investigate behaviors and social trends.

SS-2  Use appropriate social, historical or psychological methods to analyze contemporary issues in public policy.

SS-3  Identify behavioral, historical, social, political or economic issues from the global perspective.

SS-4  Describe the social, behavioral, historical, political or economic sciences as interrelated disciplines.

SS-5  Explore and explain personal, social or historical implications of technology.

SS-6  Identify ways to promote understanding of differences and commonalities within diverse cultures.


Course-level learning outcomes:

Course-level student learning outcomesDiscipline-level learning outcomesAssessment methods

Develop culture and communication: an overview of the basic definitions and concepts necessary to establish the foundation for a study of media and culture.

Learn the development of the Print Media: An overview of the origin, purpose and impact of books, newspapers, magazines.

study the development of the electronic media: An overview of the origin, purpose and impact of motion pictures, radio, recorded music, and television.

Use media shapers and manipulators: An overview of the industries that use mass media to deliver their messages and shape our culture.

Understand Media Controls, Concerns, and Consequences: An examination of the legal ramifications of media operations, the ethics of the media and their effects and consequences.





Means of accomplishing learning outcomes:

Your grade will be determined by how much you learn in this course, as demonstrated on the exams, assignments and final exam. You are expected to do any or all of the following as necessary, in order to insure that you have mastered the course objectives:

  • Read and study assigned sections of the texts;
  • Attend and participate in class;
  • Complete and understand assignments;
  • Complete and understand skill assessment exams;
  • Pursue independent study using available resources, such as books and periodicals in the library, videos, textbook supplements, software manuals, etc.


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