Introduction to Sports Management

Course Code:

Credit Hours:

Effective beginning:



Course Description:
This course will provide students a foundation in the field of Sport Management. It is an introductory course designed to generate interest and develop an understanding of the sport industry. Students will have the opportunity to meet and interact with various sport management professionals in the local community.


Course Details


Dr. Steve Givens


Required textbooks/ course materials:

Contemporary Sport Management, 5th Edition, Human Kinetics, 2014.  ISBN  9781450469654


Assignment/course outline:

See your Instructor First Day Handout for individual instructor assignment schedule.


Discipline-level learning outcomes:

REC 1:  Demonstrate ability to teach individuals and groups to participate in a variety of sports.

REC 2:  Demonstrate ability to organize large group activities for a variety of sports.

REC 3:  Demonstrate ability to lead group activities in a social setting.

REC 4:  Demonstrate ability to recognize broad needs of special populations and adapt, modify, or design special activities for them.

REC 5:  Describe all aspects of outdoor recreation, conservation, and outdoor education.


Course-level learning outcomes:

Course-level student learning outcomesDiscipline-level learning outcomesAssessment methods

Understand the sport industry and the careers available within it.

Discuss why sport management is important in our society.

Develop an understanding of the important role of communication in the sport industry.

Explain the functions of management and compare and contrast leadership versus management.

Appreciate economic theory in sport management.

Identify the elements of a balance sheet, income statement and budgets.

Define and discuss concepts in sport marketing.

Analyze the role of sponsorship in sport management.

List the elements of event planning.

Define and discuss issues of sport law.

Discuss the origin and purpose of governing bodies in sport management.

Demonstrate basic knowledge of ethical theories and understand key terms related to sport ethics.

REC 2, 3, 4 

Tests, Quizzes


Means of accomplishing learning outcomes:

Lecture is the primary method of instruction. Students are expected to be attentive and are encouraged to ask questions. Lectures may be primarily from the textbook, and may be enhanced by the board illustrations, concept maps, power point presentations. Other teaching strategies may include: use of inquiry, science activities, demonstrations, problem solving, critical thinking, cooperative groups, process skills (homework) and class discussions, large and/or small group projects, and/or oral presentations.


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